That's a great question, by the way. I'm taking notes from what you guys are saying on these things.
We have roughly 1,000 officers out there, and our sense is that only about 11 of them are actually focused on what we're talking about here, so there are not enough people doing this function.
We haven't gotten to the federal and then the provincial side of it. We've also seen, by the way, that there's also a group of people operating at the city level to try to attract.... I would hope there would be some opportunity to look at some rationalization, so that we're just not adding those to this. We think the numbers who are actually dedicated to this, if I can call it, marketing aggressively for Canada are very small right now, but we need to establish that.
The only other thing I'd say to your point is that Mark Wiseman, in particular, has what he calls the “stop-do” list. Not only should we be making recommendations about what we should be adding, we should also be looking at what we're taking away. For example, I think we see that on the innovation side.
Sorry, I'm probably talking too much.