It's something we're always focused on. My perspective is that there is an awful lot of benefit we can provide to entrepreneurs. The key challenge for us is to get the word out so that they understand it.
We do a number of things. We've recently started to advertise just to create more awareness as to what the BDC is.
I made a bit of a joke the other day, that just for a couple of games, as an experiment, we had the BDC logo behind the net here in Ottawa. When Auston Matthews got his four goals, they were all in front of the BDC logo, so unaided, awareness spiked up in southern Ontario big time that week.
Second, we have a very well-visited website, BDC.ca, with about three million visitors per year. That's constantly being refreshed and updated. It's very catchy, and it tries to show a range of what we do. In the context of our new branding, I think it's a lot clearer than it was.
More importantly, to your question, we take a lot of steps locally to get word out. We're active with chambers of commerce across the country, and we're very active with the accountants, the lawyers, and the advisory network. We're constantly having open houses and things in our neighbourhoods, and the hope is that through the Rotary and Lions Clubs, etc., we're staying in touch with entrepreneurs so that we hear what matters to them, and we can refresh them with respect to the services we provide.