I have one very short final question.
I'm a little concerned about the expiry dates on prepaid or preloaded non-promotional products, or actually about the imposing of maintenance fees on prepaid or preloaded non-promotional products unless the product is reloadable—meaning that people can still charge a maintenance fee. On almost all the cards—you're talking, for instance, about Toys “R” Us cards or things like that—they'll still be able to charge a fee every year of $5, and eventually kids don't have their birthday money anymore.