That's a very good question.
What we've learned in the past is that businesses have to innovate all the time. They have to change their product lines in response to new consumer demand or a changing business environment, etc. The reality of the matter is that with changing consumer demand, a lot of companies are now going to sugar-free products, so if you do apply a tax to sugary drinks, there's a great bonus in terms of health for Canadians, there's great revenue generation, and those companies will innovate. They always assume costs on an annual basis to develop new products. Simply, their money and investments would go into the production of new products that consumers are more interested in, such as sugar-free products and diet drinks.
There is no evidence of any job losses across the world as a result of a sugary drink tax, whether in Mexico, Finland, or most recently in Berkeley, California.