It's definitely a balance. We, as a territorial government, go to Germany, Japan; we try to invest in the international community based upon the statistics that we take. When you take a look at the Canadian dollar, you really want to make sure that Canadians are travelling to these distinct areas. I take a look at the tourism efforts of Newfoundland and Labrador, and I'd like to take a page from their book. They're a unique destination in Canada. People who go to Newfoundland, they're not going somewhere else, they're going to Newfoundland.
Right now, a lot of our tourism is based on people who are going to Alaska. I don't know if you know the geography very well, but Skagway is a small community with large ports. You go there in the summertime, and there are thousands of people coming off the cruise ships. If you ask them when they're down there if they're planning on going to the Klondike to see where the gold rush happened, most of them believe they're already in the Klondike and witnessing it. I think we need to do a better job of educating the road traffic, the RVers, and the cruise ship folks. We have a great opportunity to work in partnership with Seattle, as well. It would be nice to see some direct flights coming from Seattle up to Yukon.
To answer your question, it's not about putting all your eggs in one basket. It's about taking a look at the American market. You take a look at the RVs that are coming up the road. It's Texas, it's Arizona, it's folks who want to come up and take a look—they come into our tourism branches and they ask where the guys they see on the TV show are. They want to see the people who are on the Gold Rush TV show. A lot of people are doing bucket list types of trips, the RV crowd. They're coming up to see this spectacular gold rush concept that has happened. Most people who come up to Yukon and were on their way to Alaska say two things, they can't believe how beautiful it is here—and they mean the people as much as the actual geography—but also that this was the best part of their trip. I think we need to do a better job of focusing in on what the north has to offer and sharing that secret with the rest of the world.