Good afternoon, Mr. Chair, and committee members.
The views that I am going to be expressing today are my own views, grounded in my capacity as industry co-chair of the Canadian seafood value chain roundtable, SVCRT. The roundtable provides leadership to the Canadian seafood industry by providing a forum for value chain participants to identify significant industry impediments, collaborate on solutions and innovation, and influence decision-makers. Its vision is of a prosperous and competitive Canadian seafood industry that is a world leader and a preferred supplier of high value seafood, domestically and internationally.
The Canadian fish and seafood industry is an important producer of high-quality food and a significant contributor to Canada's economy, especially in rural, coastal, and aboriginal communities. Thousands of Canadian families, businesses, employees and their communities depend on this industry to provide for their well-being. In total, more than 80,000 Canadians were employed in the harvesting, production, and seafood processing sector in 2014.
The seafood industry in Canada is very much export oriented with approximately 75% of its production exported to foreign markets annually, making it the highest export-oriented sector of the food manufacturing industry in Canada. In 2014 the industry exported $4.9 billion of high-quality seafood, ranking as the world's eighth largest seafood exporter. Approximately 64% of exports were destined for the United States, followed by China and the European Union at 10% and 9% respectively.
In reviewing the Government of Canada's mandate letters, I am very pleased to see the government's commitment to ocean science and to the protection of our fisheries for future generations, as well as to an economically successful, responsible, and environmentally sustainable aquaculture industry. I'm also encouraged to see that the government will be giving priority to job creation, innovation, food safety, and the support of exports. Overall, the Canadian seafood industry is very proud of the contribution that it's making to the Canadian economy and to global food security. However, the sector is not without its challenges, and there are certainly steps the Government of Canada can take to help expand the global competitiveness of the sector and leverage its economic potential.
Related to this, I would like to outline two key areas for priority investment in this sector, namely around market readiness and social licence.
On the topic of market readiness, the seafood industry in Canada is extremely excited about the expansion of the Government of Canada's efforts around global trade agreements such as CETA, TPP, and Canada-Korea FTA, just to name a few. Our industry is export oriented, and these agreements provide Canadian seafood producers with improved market access opportunities through the reduction and elimination of prohibitive tariff barriers, ideally resulting in increased industry competitiveness. However, significant market readiness barriers exist in the Canadian seafood industry that impact its ability to fully leverage the potential of these trade agreements as well as other global market opportunities. Examples include the need for improved market intelligence to support the market development needs of the industry, the need for investment in innovation and automation in the sector, and a strategy to address the labour retention challenges in the industry given current demographic profiles.
Regarding social licence, there's a need for continued engagement and investment on the subject of science requirements for eco-certification in particular. Issues around traceability and eco-certification are now considered requirements for global market access. They represent a non-tariff trade barrier if Canadian producers cannot meet robust international eco-certification standards such as those of the Marine Stewardship Council and best aquaculture practices for the wild and aquaculture sectors, respectively. Key public investment in fisheries and ocean science, including sustainable aquaculture development, are critical to ensure the industry continues to meet and exceed best practices.
A major challenge for the seafood sector related to addressing its market readiness challenge is the fact that it is largely a sector without a home within the Government of Canada. Let me explain further.
Fisheries and Oceans Canada's mandate is very much focused on its regulatory responsibilities and does not include enabling programs to support the innovation, competitiveness, and overall market development needs of the industry.
By comparison, Agriculture and Agri-Food Canada has a growing forward 2 program that is focused on the innovation, competitiveness, and overall market development needs of the agrifood sector. The program envelope includes about $3 billion in investment by federal, provincial, and territorial governments over a five-year period and Agriculture Canada specifically administers $1 billion in agri-innovation, agri-competitiveness, and agri-marketing support. Seafood sector support under this initiative is limited to the agri-marketing program with a funding envelope of approximately $2.5 million per year.
While the support is highly valued, it falls well short of meeting the broader needs of the sector, given present challenges. Ultimately, seafood is a significant contributor to Canadian food production and should have equitable access to public programming to help improve its overall competitiveness. We're currently living in a period of unprecedented global change that will significantly impact seafood production in the years ahead. For example, the Food and Agriculture Organization of the United Nations currently estimates an additional 40 million tonnes of aquatic food will be required by 2030 just to maintain current per capita consumption. It also estimates that the average price of traded seafood products is expected to grow by 30% by 2022 based on factors such as increasing health awareness, rapidly expanding middle-class societies, and growing disposable income.
In conclusion, the Canadian seafood industry is very well positioned to address these grand challenges by providing high-quality, safe, and healthy sources of protein to the global community. Key strategic areas of investment by the Government of Canada present a tremendous opportunity for Canadian seafood producers to take advantage of globally expanding markets for sustainably and responsibly sourced seafood.
Thank you very much.