The details of how it's going to do that are not defined yet, but if you look at the mandate itself and the role of the agency, it will actually develop an integrated strategy, working with provinces, municipalities, and communities to attract foreign investment. That strategy will include marketing campaigns, promotional campaigns. It could be advertising campaigns. That has not been decided, but obviously there would be a démarche, working closely with our trade commissioners who are located in the field already to promote Canada as a place to invest.
On May 30th, 2017. See this statement in context.