It's a great question, and it's one of the things we're looking at. In the research we're asking people where they get their information from. Is it better to have it on paper, to get it digitally, or to get it from a friend or a trusted adviser?
What we're finding so far across all demographics is that if the information comes from a friend, a relative, a trusted source, people are not only more likely to receive it, but they also understand it, because if they have questions, they're able to ask those questions immediately. It's not just a matter of buying ads; it's a matter of making sure that people get the information in a timely manner and receive it from people they trust, whether through their faith communities, their extended family, their settlement services or their immigrant services or their lawyers—from multiple sources.
If we're able to do that, then I think we'll start to see not only their receipt of the information go up, but also their anxiety levels go down.