It's a great question. To be honest with you, I haven't thought much beyond just the need for a made-in-Canada plan. The reason that I haven't mapped it out much farther is that, until there is a buy-in for that type of a plan at the bureaucratic and political level, it's a lot of wasted thought when there are a lot of other priorities going on, frankly.
But, right now in Canada the simple reality is that most products that are made in Canada can't even be labelled “Made in Canada” because of Competition Bureau rules that were put in place about 15 or 18 years ago. They were very strict and they were done specifically so companies couldn't import products, primarily from Asia, relabel them “Made in Canada” and sell them. I get why they do it, but it basically bans almost any type of product being made in Canada.
I think even looking at how we label things “Made in Canada” and what is considered made in Canada would be a good start. I don't mean you have to have 100% wholly sourced product and assembled here by only Canadian workers to be called “Made in Canada”. That's not realistic in a globalized economy like we have today. But certainly a car made in Oakville should be able to be labelled “Made in Canada”, made by Canadian workers, which it isn't today. That's the type of thing we're talking about. How could we start sticking a Maple Leaf on things, and not just for our own consumption? Our products are in demand around the world but most companies don't label them with a Maple Leaf. We need to do more of it.