I'm not pointing fingers at anyone, but I think we're in a classic situation where more doesn't always necessarily mean better. We've become so export-focused on our seafood that I think we need to walk it back and make sure that the return to the harvesters, which is the start of the whole supply chain, is adequate.
I think we have an opportunity to reset that, as Captain Jollimore has pointed out. We have some challenges for this year, but It doesn't need to be the template of millions of pounds going and there not being a sufficient return to the harvesters.
We want people in the middle to make money too.
I think it's a good chance to reset that, be it a marketing program, selling more in Canada—closer markets—whatever. I think there's some room there, for sure.