The truth is that with regard to the $30 million that was promised to be spent in Canada, I spoke to the heritage minister, and he assured me that 90% of that money would be spent with Canadian publishers and broadcasters, so I'm assuming that a lot of it has gone to TV and radio rather than to print.
To try to make it easier for the federal government to reach a Canadian audience, the publishers have created a consortium. We've built a platform that is now available to the federal government to use to make it as easy as it is to book with Google and Facebook, who are obviously the dominant players. That was done over just the last few weeks. It enables the government to have a neutral platform. It's a Montreal-based company called “district m”, which makes it a neutral platform that the government can use to reach whichever demographics or whichever audience it wants to reach, whether it's community, dailies or whatever.
It was a lot of work to get that done. We'd now like to see the federal government actually test that out. There's an announcement coming out on that in the next few days. We really hope it will help to channel some of that money into places like the Quebec weeklies, which, as you say, obviously need it, because they don't have the kind of subscription revenues that a newspaper like The Globe and Mail has.