Absolutely. Women's entrepreneurship is something we've been talking about for a number of years and really focusing on. The difficult answer to hear is that there isn't one silver bullet for this. We have to do many, many different things, whether that's giving women the confidence to declare themselves as a woman-owned or woman-led business or whether it's creating the networks they can access to understand the tools that are available to them. We're building understanding and building awareness and then ensuring that our programs have no bias in them and that they are very appropriate and deal with the different needs of women as business owners.
We've gone as far as designing a website page specifically for women, because what we had didn't work. That's a very simple example. As a different example, in our investments program we appointed a lead to look at investing in women-owned, women-led businesses, a woman who can work with those entrepreneurs. They feel more comfortable with her in understanding what they need to accelerate their business. I think that's been one finding. We appointed a lead for the rest of our products as well to educate and bring women to the table and ensure that those products were available.
We're very pleased. We started with a small program at $50 million. That program is oversubscribed. The level of support that we've seen and the level of interest has been much greater than we imagined. It's certainly something we're focused on.
During COVID-19 we launched what we called an investments matching program, whereby, if investors were investing in companies, EDC would match their support. I'm really pleased to announce that we have a number of woman entrepreneurs on that list as well. We're starting to see it coming into more of our mainstream products rather than specifically designed products.