Right now, when I think about the obvious examples of retail or restaurants, it is clear that clients' habits have changed. We're not visiting these places as we used to. We're buying disproportionately online. As I said before, companies that had close to zero online sales are now quite active online. In many cases, it is the online sales that have saved the business.
Consumer buying factors, consumer buying behaviours, have changed significantly. What nobody knows is the extent to which that is going to endure in the months ahead as people feel more confident to get back into restaurants and get back into retail. Will they, or will they continue just to demonstrate the buying behaviours they're demonstrating now, which is buying things disproportionately online?
It's a very good question. I can't predict which way it's going to go. Frankly, a lot of our clients in these sectors are preparing themselves for a much more active online book of business, rather than the traditional come-in book of business. They're seeing these behaviours enduring. I guess we'll see in the weeks and months ahead. It's important for clients to be prepared for a much higher penetration of online business.