Yes, for sure, and independents are already doing that. The independents are up against the chains—the Loblaws, the Walmarts, the Sobeys—and their niche is to differentiate. That's what I was talking about earlier. They hire local, support local and buy local. That's really their niche.
You bring up an interesting question that I'd love to talk to the committee more about sometime—I'm sensitive to the time today—and that's about the growth of e-commerce, which can operate everywhere and at all hours. You have to juxtapose that with the realities of businesses. This is not just independent grocers; it's also the other businesses in your riding, bricks and mortar. They're paying fees and premiums. They have to adhere to bylaws and myriad other regulatory and financial challenges that the e-commerce giants, mostly from outside of the country, don't have to deal with. It's an interesting question.
To circle back to your question, yes, that is something we're adapting to. It's like the migration away from cash. There is still a need for independent grocers to have that strong bricks and mortar presence in communities across this country.