Again, I'm going to refrain from speculating, Mr. Poilievre.
I will note that keeping track of the labyrinthine structure of this organization makes reporting incredibly challenging, not merely because we take accuracy so seriously, but because the WE organization has responded aggressively when any critics or journalists have—I think in good faith—confused or conflated ME to WE, WE Charity, Free the Children and entities by the same name in different countries that are very different in their makeup.
I can understand that referring to a charity as a private company could have an impact on that charity, but the stated internal mission of WE to create one brand that encompasses everything I think absolutely leads to confusion, not only among children, whom the organization engages with as both fundraisers and customers, but also among journalists who are attempting to scrutinize and hold accountable this organization.