Just to build on that, we create educational content. We do these types of events. We do literally thousands of events a year, in big and small communities. We have breakfast with teachers, events, outreach, all these things that we do in any given year. We had a massive events team, prior to COVID-19's impact, hosting these very events, broadcast TV specials on ABC and CTV, millions who follow us on social media, billions of total social media impressions.
Creating [Inaudible—Editor] content is a huge part of what we do, and it's part of our mission mandate.