Prior to the three recently signed agreements, significant investments had been made in animal welfare, because doing so benefits the industry. A lot of animal welfare research is conducted. Farmers have acquired considerable knowledge, established new steps and improved facilities. They've also introduced robotic milking systems. They make significant use of automation because it cuts down on labour costs.
They invest heavily in fields, crops and GPS. All of those things factor into the cost of producing milk. Technology is available, but it takes money to make that investment.