Absolutely. Taxation on its own won't do the trick. It's a very important tool, but there are other things that have to be done. To date, the federal government has put health warning labels, or has introduced regulations to put health warning labels and restrict the marketing of vaping products. These are very important things. However, there are two other regulatory pieces that are really critical as well, the first of which is restrictions on flavours that are used in vape products. There are a number of provinces that have acted to implement bans on flavours. This is very important.
The other thing is to limit the amount of nicotine in vaped products. Once again, a number of provinces have acted in this area. The European Union has acted, and they've put a limit of 20 milligrams of nicotine in vape products. That's a standard that many jurisdictions across the world are following, and we're hoping that Health Canada will introduce regulations to limit the amount of nicotine in vape products as the European Union has done.