I think the continuity is tremendously important, Mr. Julian.
I see the little flag over your right shoulder. It's the same with Mr. Easter and the many others in the gallery screen who we have here today. Coming to this as a farm leader from across Canada, I know how respected Canadian food products are in the world. It's known that we produce some of the best-quality food in the world, if not the best, and the safest food in the world. You don't get that by not having your heart and soul in the operation.
There are many things that can take place for contamination and for a number of other things. The generational transfer of being able to keep this continuity that I spoke of at the forefront really is what the rest of the world is watching, to make sure that we are producing food that can be exported as top-quality food in the world, to be able to compete with anybody in the world. That's why our export markets are so important and why the transportation of our goods is so important.
That is a very important question that you raise, and I thank you for that. It's the continuity of being able to make sure that the generation coming up knows why they're doing the things they're doing on those operations, particularly in agriculture and probably in our fishing industry as well. I would even say that it doesn't matter if you're making shoes, you want the quality of what you're making replicated in the next generation so that the people who are buying your product will have confidence in that purchase.