Thank you, Chairman Easter and finance committee members. lt is a pleasure to be here today to discuss COVID-19 and the implications it has had and is having for the tourism and hospitality industry on P.E.I., as well as in the rest of Atlantic Canada.
My name, as you know, is Kevin Murphy. I am the president and CEO of Murphy Hospitality Group, which operates 12 restaurants, three boutique hotels and a craft brewery. We have operations in Nova Scotia, New Brunswick and Prince Edward Island. Murphy Hospitality Group was supposed to celebrate its 40th anniversary in 2020, but—as you can appreciate—this was postponed due to COVID.
We are a family business that started with one restaurant in 1980. My wife Kathy and I, along with my three sons, Ben, Sam and Isaac, created this business on P.E.I. and do enjoy this beautiful quality of life.
The Business Continuity Group, which I am here representing today, was formed in March 2020 by 25 local business people on P.E.I. who were concerned about COVID-19 and what it meant to their businesses and the long-term economic sustainability of our tourism industry on P.E.I.
The group met every week for six months and then biweekly since September. We communicated and met with our provincial government and our local MPs about the situation on the ground and how it was impacting our businesses. We also provided ideas on solutions to ensure that not only would our businesses survive but our tourism industry would be vibrant and healthy when COVID passed. We believed current, accurate information was key to making prudent financial decisions, not only for businesses but for government.
What started out as a 30-day problem turned into a 180-day problem, and then into a year-long problem.
During the summer of 2020, we realized that COVID was going to have a long-lasting impact on our industry and that it would take years to get back to 2019 volumes. The reality of 2020 was that the many programs that both the provincial and federal governments implemented were lifesavers for many businesses in Atlantic Canada. We are thankful for the leadership and support that government provided for our industry.
We have learned a lot over the past 12 months, and there are a number of sectors within our industry that have been more severely impacted than others. They are, namely, transportation, hotels, amusement parks, restaurants, and festivals and events.
For example, I operate two boutique hotels in Charlottetown. The year 2020 is complete. The year-ends are done, and the subsidies have been applied. At the end of the day, each hotel lost approximately $250,000 compared to the year before. It will take years to get back to 2019 profits.
These are relatively small, 45-room properties, but the revenue was down 80%. We were basically closed from March 15 until July 15 last year. We opened with the Atlantic bubble in early July and then shut down again in November. We have not been able to have meaningful visitation to P.E.I. since then, and we are hopeful that it will reopen in April.
Traditionally on Prince Edward Island, most operators make money in the June-to-October period. During the rest of the year, they hope to break even or minimize expenses in the off season. Without full summer seasons and without meaningful activity in the winter, it is impossible to maintain these properties and retain staff. Currently, we are looking at two restricted summer seasons and three very difficult winters until what we hope will be a normal tourism season in 2022.
Our industry is made up of hundreds of operators, and our destination experience is dependent upon the whole industry, not one specific operator or one operation. How do we ensure that we not only survive but thrive as we come out of this pandemic? We have to be ready and able to participate in the recovery, and this takes liquidity and resources.
Many businesses now are concerned with the 2021 season and how it will play out. Today, many tourism operators are contemplating whether they can afford to open or not. The planning starts now for getting these operations ready. This is particularly challenging for those operators that have been closed since September 2019.
We believe that government assistance is still needed for the most severely impacted in the tourism and hospitality industry. We would ask that the federal government extend the Canada wage subsidy and Canada rent subsidy programs until April 2022 for the most severely impacted businesses, particularly those in the tourism-related industries that continue to be down over 30%.
Without continuing assistance, many of them will not survive, and therein starts the negative domino impact on our industry. Our industry has borne the brunt of public health measures such as capacity, travel and operating conditions, and it will be the last to recover as our country comes out of this pandemic.
It is also worth noting that the cost of the extension to government will be much less in 2021 due to many operations performing better as the industry does rebound. There is a plan to open the Atlantic bubble on April 19, which is fantastic news. We've been waiting for this all winter. It will enable a lot of seasonal operators to believe that in 2021 they can open.
We also now need to start talking about the provincial borders for Canadians travelling east to west, as well as the international borders. It is crucial for us that the airlines begin to rebuild their routes, to enable people to travel to our lovely island.
With the vaccinations being distributed to a majority of the population over the coming months, this is the time to plan for this eventuality. When you look at the tourism industry in Atlantic Canada, you'll see that in 2020 and 2021 the motorcoach traveller, the meetings and conventions business, the corporate traveller and even the cruise traveller were non-existent; there were zero. There is a lot of work to do to get back to 2019. We believe and we are resilient and optimistic, but we are also very realistic in what we are facing over the coming months and years.
Now is not the time to end support. This is an investment in our economy, in jobs, in our people and—a lot of the time—in rural Canada. This pandemic is a once-in-a-lifetime event for our country, our businesses and all Canadians. It has been challenging, but together we can get through it, and not only survive but thrive.
In conclusion, certain sectors within our industry will need continued support to survive, and we request the wage and rent subsidy programs to continue. As well, we need the full tourism plant operating, which requires our air access to be open this summer.
Thank you, Chairman Easter and committee members, for your time.