You can continue funding for Destination Canada so that they can help us stay in market. Once the pandemic subsides and people start travelling, they will have choices all over the world. We need to make sure Canada and the Northwest Territories are top of mind for travellers. Funding Destination Canada and organizations like NWT Tourism and other destination-marketing organizations across the country is critical and important.
As to how we're staying top of mind, we're trying to stay in touch with the countries that are our market and trying to make sure we're on the top of their list when they're ready to travel again.