Thank you, Mr. Ste-Marie.
I think your question is very much related to the question that your colleague from British Columbia asked earlier. Serious studies that we've done, including with KPMG, prove that every dollar spent by festival-goers gets distributed. Some of it goes to festivals and events, particularly those that have a ticketing system, but it is not the primary expenditure of festival-goers. For every dollar spent, about a quarter goes to hotels and a third goes to food.
When you add this up, it's clear that it's not the festivals and events that benefit directly, but the surrounding communities and the entire ecosystem that surrounds the festivals and events. This is also why we think we can play a role as a lever. I like that expression you used. The idea is to capitalize on festivals and events. This will get “centred” tourists to go to the events and spend, especially on transportation, but also on lodging and dining.