That's where I really think that this is an emphasis on mental and social health. We see people who come together and really create a community. Not only is exercise medicine—so truly, from a physiological perspective, we know that when we move our bodies we are combatting depression, stress and anxiety—but also we are feeding social health, feeding community.
We have a nation that has been isolated due to this pandemic. When we look at places like Australia and New Zealand, people are wanting to participate in fitness coming out of this. People are wanting to connect in places that are recreation-based, in places that are movement-based. This is all about, again, supporting the mental health of Canadians.
With regard to the operator that you mentioned, that is not a unique story. Those are the stories that I'm hearing on a daily basis. For me, my business came into this pandemic a healthy, thriving business. I've built it over a decade. My business now has $300,000 of debt. I have to somehow bring back my business, grow my business even more just to bring myself back to where I was. Again, that's going to be a three-year plan.
We have not even begun to see the fallout of our industry. Because our industry has been closed for the majority of this year, we don't even know what our industry can bear, financially, in the sense of reopening.