Good afternoon to my fellow Islanders, and good morning to those from across the country.
Thank you for the opportunity to present to your committee again, a mere month after my last presentation. As the CEO for the Tourism Industry Association of Prince Edward Island, I have spent this past year reaching out to operators and identifying the ongoing challenges that our industry has faced since the onset of the COVID-19 pandemic.
With the initial shutdown of our industry back in the spring of 2020, tourism on Prince Edward Island faced that challenge with cautious optimism, opening to Atlantic Canada in July. While the season itself was difficult, many operators would not have survived without the full support of the Canada emergency wage subsidy. This program provided the assurance that operators needed to keep staff working and keep the doors open to the limited visitors we did have.
Decisions made last year were done with the optimism and hope that the 2021 season would bring us back to a more normal tourism year with increased capacities, further border restrictions lifted, and the vaccination programs being rolled out across the country. As we are on the brink of kicking off another summer season, operators are now faced with a third wave of the COVID-19 pandemic, enhanced border restrictions, and a beleaguered mindset.
In the recent announcement of the 2021 federal budget, the proposed wage subsidy decline would set many operators further behind than last year, and the uncertainties of both subsidy programs and restrictions leave many facing the impossible decision of remaining closed again and the harsh reality of not surviving the year. Some of our small owner-operators are balancing financial struggles, staffing issues and COVID protocols all at once, while navigating through the federal and provincial programs, looking for any type of assistance to help them through. The mental health strain is clearly visible, and we will continue to be concerned for these struggling Canadians. In what is a traditionally seasonal destination, these operators have a six-month window of opportunity to drive sales, pay staff, cover debt load, and plan to retain enough revenue to cover 12 months of expenses from the six months of business.
The Canada emergency wage subsidy and the Canada emergency rent subsidy programs provide a backstop for our businesses to keep those staff employed and keep the doors open during these difficult times of reduced capacity and border restrictions. While numbers for visitation and sales remain low, programs such as these have been a lifeline for tourism and hospitality businesses across the country. It is important to note that as visitation and sales increase, these subsidy programs in their current capacity naturally decline and become obsolete.
Should operators make the decision to shutter their business for the year, I want to highlight the domino effect that these decisions have on communities, other operators and our tourism product overall. For example, as Matthew mentioned earlier, if a main attraction in one of our smaller communities makes the decision to stay closed, this has detrimental implications to local accommodation providers, restaurants and retail businesses. We need to find ways to ensure that these businesses are equipped and able to open to protect the industry in both a rural and urban capacity. Demand-drivers like these are the reason for many to make travel plans, and without them, everyone suffers.
As we move to reopening to the rest of Canada, our industry is faced with the reality of no meaningful tourism on Prince Edward Island until the 2022 year. Even if they survive the 2021 season, without the ability to generate meaningful cash flow, they are looking at a long winter to prepare for what is hopefully an improved 2022. The industry will not see the 2019 levels of visitation and expenditure that we enjoyed only a couple of years ago, but is at the start of a struggle back to the thriving industry we once were. With that, our focus is on ensuring the survival of our operators and recognizing the importance of not only surviving but finding a way to see capital infrastructure investments and upkeep so that these businesses are well-positioned to welcome back visitors to our island.
We are not out of this pandemic yet, and our tourism and hospitality industry faces its biggest challenge to date: surviving a second year of pandemic lockdowns and limited ability to operate. We are asking the Government of Canada to maintain the Canada emergency wage subsidy program and the Canada emergency rent subsidy program at their current rates until the time comes for people to travel and restrictions are eased. Our industry is focused on people interacting, travelling and coming together.