The main thing, as I indicated, is the language barriers. We have to be very sensitive to people who do not speak English or don't have English—like me—as their first language. Every once in a while, I slip into Portuguese, but I think I can get around pretty well.
I do have a lot of our membership who have issues, not just Portuguese but others as well, and if we are not prepared to sit down with them and explain it in their own language, it's going to be very difficult. Keep in mind that all of these people have Facebook, meaning they all understand technology; they just don't know it. When you are able to bridge that gap and spin that little bit more extra time, we are going to win and get them there.