What's important to understand is that this is about more than just helping businesses survive; it's also about making sure they have the ability to bounce back going forward. Canada and Quebec are going to face tremendous competition from international markets when it comes to tourism advertising and appeal, not to mention reinvestment in tourism infrastructure, in other words, the product we are selling. Across Canada, the industry has to be able to compete with those big markets. This underscores the importance of assisting businesses so they can survive, but also so the Canadian and Quebec tourism sectors can bounce back.
On May 25th, 2021. See this statement in context.