Thank you for the opportunity.
In our industry, I think every single system was broken when COVID came. I remember people calling me—hotel owners—and saying, “I have to find the keys to the front door—we've never locked it.” They had to figure out how to shut down. What do you do with your cable and those types of things?
The impact of the pandemic, although most of us are trying to think beyond that, is still having a real impact on our industry. When every single system in that ecosystem is broken—air travel and access—and then you throw in some other things, as you say, a natural disaster, all of this has a direct impact on these operators who are trying to get ahead. It's one step forward and two steps back most of the time.
It's about being able to get the time to get ahead, to restructure and to make a plan with a bit of a longer horizon, because these are all unintended consequences, I guess, that are affecting the businesses' ability to operate and to respond in the way they want to. I talk to operators who feel a sense of shame because they had to even ask about that. That's not the position they want to be in. They think, “I'm going to get ahead”, and then something new comes in.
It's a very unfortunate situation. Based on our research and the conversations I have, many businesses are in peril.