We can't say how the carbon tax is impacting people, because, again, we can't correlate the carbon tax with food prices, but we can certainly look at food inflation and demographics. Clearly, single-parent households and seniors with fixed incomes are largely hit. Right now, because of mortgage rates particularly, we're noticing in our data that millennials are hard hit. They are in the middle of that perfect storm of food inflation and shelter costs. It's the largest group we have in terms of generations.
On October 19th, 2023. See this statement in context.