We all live together, and I think there are so many people who don't feel that they belong. We're talking about housing now, and I think housing is the hardware. We need people to have respectful housing.
However, we've gone a step further and really focused on the soft part of it, which is how you create places where people feel that they're fortunate. We have a foundation. We send kids to camp. We had haircuts for kids before going to school. It's amazing when the people say that's the first time their kids have had a professional haircut, and they felt really special. We try to do lots of things so that people in our communities—people who live in our buildings, plus the people from the surrounding area—feel good. I think one thing that's not focused on as much is what it feels like when you're a resident or you live in an area. When we do our designs, we really try to focus on what it's going to feel like for the people who are living there as well as in the adjoining areas.
Quayside is a 4,300-unit development on Lake Ontario, right at the base of the city. It's going to have 800 affordable housing units. We're working with between 15 and 20 not-for-profits, including aging in place, and we are working with the hospital and George Brown College to create medical care right in the community.
It's really difficult to deal with the soft side and think about what everybody needs. I think what we're really missing in a lot of this is that people have to feel good about their lives, and I think it's the shared responsibility of all of us to do that.