Our research doesn't show that. In fact, we're getting better at reflecting the price change with consumption. As I said, previously we used to take a price at a certain point in a month, for example. Now we're getting the movie instead of the one time.... As I mentioned, the scanner data we're getting is real-time consumption, so I think we're getting better at reflecting true change.
On January 17th, 2022. See this statement in context.