I'm happy for those Canadians who are watching, and Mr. Williams will be happy to be able to clip that I congratulated him for having worked with us on removing the efficiencies defence. You can clip that, and I'll be happy to support it.
What I want to say is that I think what my honourable colleagues in this committee understand is that the best way to stabilize prices in Canada, whether it is mid- to long term, is more competition. It is true in the grocery sector. It is true in many other sectors of our economy. That is why these particular provisions are key in order to provide more affordability, more choices and more innovation in the country.
To come to your point about shrinkflation, you'll be happy to see, Mr. Williams, that soon we will be taking action with respect to the practices we've seen. We have looked at best practices in France and the U.K. I've been talking to colleagues around the world. I am also talking to colleagues in Washington because, as you know, this is not unique to the Canadian market, this issue of shrinkflation.
For colleagues who don't know, it's basically keeping the same package but reducing the number of grams, for example, in a box of pasta. It's very difficult for consumers to realize whether they are getting the same bargain, a better bargain or a worse bargain for what they're paying.
I think you will see soon, Mr. Williams, and I think you will be happy, that we're going to tackle that specifically to better inform consumers and make sure that Canadian law is respected.