We need easier barriers to entry. Maybe we need to see RC Cola re-enter the market or something like that.
I want to swing around and look at the distribution side of the industry for a second.
As you know, the food wholesale industry is dominated by the same companies that dominate grocery sales. Particularly, the middle mile supply is dominated by our two American food giants, Costco and Walmart.
With price margins getting slimmer and a looming recession on the horizon, what is the chance of Canadian wholesalers getting squeezed out of the middle mile and further entrenchment and dominance by our American wholesalers?