I have two comments, Mr. Chair.
As it notes, this provision reverses the onus on who needs to make representations related to the claim in the marketplace. If it's a technical standard and they're relating claims related to the technical standard, it reverses the onus. The entity in place, whether it is a financial company or otherwise, would need to be able to prove that it is meeting the technical standard to the position of the bureau.
Deceptive marketing provisions do apply more generally without the necessity, but the onus is in reverse for the claims for which there aren't technical standards in place.
My other comment is that this does relate to the broader effort under way on climate-related financial disclosure reporting as it relates to a whole series of both financial and other entities with regard to how they report on both their GHG reduction commitments and their broader ESG claims. That is very much not the purview of the Competition Act, but the purview of my financial colleagues.