Thank you for the question.
Yes, I'm happy to talk about examples from around the world. There is quite a lot happening.
The U.S. and of course the U.K. both have very comprehensive green guides. In the U.S. I believe they're called the Green Guides. The Federal Trade Commission has them. They outline very clearly what sorts of specific practices are deceptive in all instances. These include the use of generic claims, the sorts of practices that I mentioned—the cherry-picking issue of making claims that include only a very small portion of your business, but they're assumed to refer to the whole business.
How long do I have to answer, by the way?