I think that our products are much closer to meads and ciders than to wine. We need to educate the general public a great deal. The expression “maple wine” is often used. However, our product doesn't contain grapes. It contains only maple and is produced in Quebec according to strict rules.
We're contributing to the diversity of products on the table. Restaurants, consumers and tourists all greatly appreciate maple wines. We add value to Canada's iconic maple product. That's what we do.
We wouldn't be getting preferential treatment. On the contrary, we would be correcting a situation that currently seems unfair.