That is correct.
My staff tease me sometimes. I was on an older plan, and I was paying $50 a month for 10 gigabytes of data last year. This plan is still available—it's still on websites—but I switched to a 20-gigabyte plan for $29 a month. That's 40% cheaper, with twice the data.
I can tell you that Bay Street analysts who advise on investing in the telecom companies are a little nervous about this, because it cuts into the financial profitability and that type of thing, but there really has been a marked improvement. The amendments are designed to help support this.
There are other tools on ISED's website, for instance, that help people compare and shop for plans, so we do encourage consumers to engage in the marketplace.