Thank you, MP Davies. That's a great question.
Of course, I believe that festivals contribute a great deal to economies. Caribana is a long-standing festival with great impact that brings not only the Caribbean community together, but all communities to celebrate that diversity and culture. It's a unifying moment, and that's what festivals can do—especially free ones.
Their festival is different from ours. It's one weekend and mostly outdoors. Our festival is 72 days—10 weeks—of free programming and exhibitions. However, I think it's the same goal. We're bringing people together and giving them experiences. We also see this in Toronto with Nuit Blanche and other festivals that bring a great number of people out to experience art or street festivals. I think there's a great deal of impact that comes from those festivals.
We're relatively new. We're in our third edition, and we still create over $30 million of direct economic impact every time we bring the biennial into Toronto.