There is a need to sensitize all of the advertising agencies out there to think outside the box and to include multicultural radio and television broadcasters. Right now, they're turning their heads.
We are always offering statistical data from Statistics Canada and census data. We also have live data, because of the streaming that we offer. We can prove and show how many listeners we have on the streaming platforms, which are clearly identified, when we download the analysis. We definitely need the government, however, to also direct all these agencies to spend more money with us, because they don't. They really give us a very minimum number of dollars to cover many ethnic groups.
Like I said in my opening statement, CHIN Radio offers more than 50 languages. We are the radio that is available to people who don't have access to mainstream media, either because they don't understand it or because they don't really like the programming they hear.
We bring into their homes—