Thank you, Mrs. DeBellefeuille.
Thank you, Ms. Bendayan.
I want to start by saying that the 300 members of the spirits industry in Canada are, at their core, passionate about their industry. They are being choked right now though by excessive taxation.
In Canada, taxes on spirits are 1,300% higher than in the United States, which completely prevents microdistilleries from being competitive, both in our local market and in foreign markets. Locally, it doesn't allow us to pursue our ambitions and invest in new technologies that would make us more productive. We are also unable to generate the liquidity needed to break into new international markets, as we are struggling to survive in our own country.
In addition, 90% of the spirits consumed in Canada are not produced by Canadian businesses. It's completely out of sync with today's reality. Why is that? It's because we can't compete, because prices are too high as a result of Canadian taxes.
It would be fairly simple to implement tax relief measures quite quickly. That would give 300 dynamic start-ups in Canada some breathing room. In addition, it would make it possible to catch up with the wine industry and the beer industry, which have received relief in recent years. The spirits industry is a bit out of step, historically. There was the wine boom, and then the beer boom. Now, spirits are flourishing. We think it's our turn to get that relief.
I would conclude by saying that all of this would allow us to have more high-quality jobs in our businesses, hire qualified staff, automate our production and, as a result, improve our competitiveness.