Thank you so much for that excellent question. I appreciate it.
It's very interesting hearing my colleagues from other sectors talk about the incubation required to build and sustain an industry, and live music is absolutely no different. Those clubs are where it happens for live music. When you're an artist, when your kid takes violin lessons and they end up playing in a band, that is where they're performing. That is where they're growing their audience. That is where they're starting to take the first steps towards stardom, and that is where every amazing Canadian artist you have ever heard of started: in a small club in a city or a town somewhere in Canada.
We think that live music venues are just going to be there. The pandemic quickly proved that was simply not the case. As I said, it's a business with very razor-thin margins, so we are paying very close attention to their health, sustainability and capacity because of their interconnectedness to the rest of the ecosystem.
We think of small live music venues as venue ladders. There are small, medium and large venues where artists can slowly grow their careers. These incubator, grassroots, independent small clubs are fundamental to that experience for the artist and then to the tourism piece, obviously attracting folks to come to a neighbourhood to enjoy a show, to discover a new act, to have dinner in the neighbourhood and so on.