I think that is happening to a certain extent through the tourism growth program. However, our recommendation is suggesting dedicated and increased festival funding.
I think the opportunity exists for collaboration and partnership across the country, actually. Newfoundland and Labrador is a great example of remarkable live music and celebration, with amazing fans and artists. It was actually COVID that brought us closer together than ever in collaboration between the live music and festival community and the tourism sector. It sounds strange today, because we work together almost non-stop at this point, but it's a relatively recent relationship.
Where there are existing programs, I would urge local industry to work directly with the destination organizations and the RTOs—the regional tourism organizations—to see where the programs align and how they can collaborate most effectively to maximize the investments there and also to make the arguments for future investments because, as I'm here to say, they're exponential, and policy will prove that out.