That's a good question. Getting a frame of reference for how big is big and how small is small is really challenging. There are a lot of different business models. Some people have tap rooms and just plan to trade out their front door. One of Canada's largest multinational craft breweries does 620 million hectolitres. To get it into perspective, we're saying that a million should be big. That's how the Americans have defined craft, so when we look at....
I'll use some of your locals. Mergers and acquisitions are going to be strategic mergers. A brewery on P.E.I. may, to reach another market, make a strategic partnership with a brewery in western Canada. At the moment, you would have to join both your annual worldwide productions together. In those very low excise thresholds, around 2,500 hectolitres to 5,000 hectolitres, your excise rate doubles. I guarantee that brewers of that size are not becoming twice as efficient to be able to absorb a doubling of their excise rate.