Yes. There are economies of scale. I think that would be a fair way of putting it.
In terms of the potential for the market, if in fact some of the headwinds such as the ever-increasing excise taxes were able to be reduced or the burden of government regulation was able to be reduced, would there be a potential for growth?
Specifically, are there export markets? Are there places around the world that are thirsty for Canadian beer? Is there a potential even in our own market to push out some of the foreign competition?