Freedom to operate is basically a strategy that by protecting our own Canadian IP and then finding a way to ensure that the products that are sold.... Basically, it's that you understand how we are able to sell and move forward along the chain without infringing on other companies' IP rights. Okay. So that's helpful.
We also have the Innovation Asset Collective. There was also a recommendation that we need to massively increase the investment in the Innovation Asset Collective—one, in terms of educating around IP, and two, in creating a culture of IP protection. Would you also agree with that?