Absolutely, because it's a producer tax, and we can't pass that tax on to consumers, as I mentioned; otherwise, we'll lose the consumer to imports.
If I'm paying 52¢ a bottle in tax, that's 52¢ a bottle I can't put towards any other part of my business. One of my smaller board members is going to be paying $300,000 in tax per year effective July 1. That's his entire marketing budget for the year. That's just one example of the impact this will have on the industry. As I mentioned, the majority of wineries in smaller regions—New Brunswick, for example—will not be able to survive a tax like this. There are already low margins in this business, and this will cripple them.