At this point, for the tax itself, you will have some wineries attempt to pass it on. I'd say possibly some of the super-high-premium wines will be able to pass it on. It has a larger impact, obviously, on lower-priced wines than on higher-priced wines, but you also have to remember that effective July 1, every 100% Canadian wine sold in Canada will also face indexation, so on April 1 of every year, we will have legislated increases to the excise duty. Given where inflation is right now, we can anticipate that with a 5% to 7% increase in the excise duty rate, there will come a point where we'll have to pass that on to the consumer. As I said, that will double by the time it hits the consumer.
There is a risk if you do pass on that cost. The consumers who have a line in the sand—maybe it's $10 a bottle, and you go to $10.05—may switch over to a different brand, and in most cases that will be to an import, so that will impact the bottom line of every winery and cidery across the country.