Through the chair, as I said earlier, we are looking for every way that we can build forward. We're trying not to use language of building back, but of building forward and doing things in a different way. Doing things that are better for the environment, will reduce our carbon footprint, will be more sustainable and will produce socio-economic benefits for our people and for our communities are top of mind for our industry.
It is important for us to be globally competitive with other countries around the world. We are fighting for the same business as they are. Unlike other situations, like SARS in the early 2000s when Canada was affected and other countries were not so much, we are now competing with the world for the same travellers to come back. It's going to be very important for us to be....