Our view is yes. I would say that largely those products are certainly being put together and thought through.
We've done a few. Again, we're piloting and trying to really understand what fits for an individual or a small business. For example, we know that our members really want to retrofit their homes, but typically it's very complex, and people don't know where to start. We've piloted a program that says, “We will give you a free consultation on what that could look like for your home.” There are no strings attached to that.
Certainly, yes, we are a business. We would hope that perhaps they would then come to us for that lending, but ultimately our goal is to see emissions drop, first and foremost. There are products whereby we can look at that.
It's been difficult to look at lowering a price. For example, 18 months ago, when our mortgage rates were very, very low, those are different mechanisms, terms, conditions, etc. Ultimately, that pulls in risk, doesn't it? Financial institutions price for the risk, and I think what we are seeing is much more thought around short- versus long-term risk and what that looks like.
Consumers are getting much smarter as well, and doing their own math to find that yes, there's an upfront cost, but over time that life cycle cost ends up being a savings to them.