Mr. Kearley, you mentioned in your statement that we should start a very aggressive and a strong campaign in Europe based on facts but delivered with emotion.
I understand that, over the past 30 years, Brigitte Bardot has caused lots of damages to the sealing industry. She's been very successful, unfortunately.
How do you think an aggressive campaign of information could be delivered with emotion? What do you mean exactly? What type of campaign should be started in Europe and who should start it?