There was a process. The strategy was called the international fisheries and oceans governance strategy. That included a lot of additional time, certainly in the NAFO regulatory area, more fishery officers, and strategies to create the conditions for change by working in other fora such as the FAO and the UN General Assembly. Part of that process was also to consider the establishment of a fisheries ambassador for conservation.
So that was done some time ago, but it wasn't pursued at that point. Some discussions took place over a period of time on what the role should be, what kind of individual it should be, and so on. That then came to fruition at the end of last year and in early 2007.